Iowa Learning Farms Webinar: Understanding and Improving Farmers’ Edge-of-Field Perceptions

The Iowa Learning Farms (ILF) conservation webinar taking place May 8 at noon CT will feature Wendong Zhang, Ph.D., extension economist and assistant professor in the Dyson School of Applied Economics and Management at Cornell University. Zhang’s research focuses on issues related to the interplay between agriculture and the environment, the U.S. farmland market, as well as the global trade implications of Chinese food and agricultural demand.

In the webinar, “Decoding Iowa Farmers’ Understanding of Edge-of-Field Practices,” Zhang will draw on the outcomes from a recent report assessing edge-of-field (EOF) practice knowledge and adoption to illustrate current EOF practice adoption rates and adoption willingness, perceived environmental benefits, and barriers to adoption among Iowa farmers. He will also offer suggestions on effective education strategies which were shown to be embraced by landowners and farmers—and improved effectiveness of communication and message comprehension.